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JP Charles

🧠 The Scarcity Paradox: When “Only 3 Left” Stops Working

Nov 16, 2025

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4 min read

🧠 The Scarcity Paradox: When “Only 3 Left” Stops Working

Scarcity used to be one of the most powerful triggers in ecommerce.Then everyone started using it... everywhere.

JP Charles
JP Charles
🧠 The Billion-Dollar Checkout Formula

Oct 28, 2025

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3 min read

🧠 The Billion-Dollar Checkout Formula

What Amazon still does better than 99% of brands

JP Charles
JP Charles
🛒 The Pre-Black Friday Warm-Up Playbook

Oct 2, 2025

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3 min read

🛒 The Pre-Black Friday Warm-Up Playbook

Everyone talks about Black Friday like it’s a single weekend.

JP Charles
JP Charles
✍️ How to Write Product Page Copy That Converts at 7%+

Aug 6, 2025

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4 min read

✍️ How to Write Product Page Copy That Converts at 7%+

Most ecommerce product pages suck.

JP Charles
JP Charles
🎥 The TikTok-ification of Ecommerce

Jun 5, 2025

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2 min read

🎥 The TikTok-ification of Ecommerce

Why Discovery Looks More Like Entertainment Than Ever Before

JP Charles
JP Charles
🧯 The Fastest Way to Grow Revenue? Stop the Leaks.

May 27, 2025

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3 min read

🧯 The Fastest Way to Grow Revenue? Stop the Leaks.

Truth is: most ecommerce brands don’t need more traffic, they need to stop bleeding money from the customers they’ve already paid for.

JP Charles
JP Charles
The Bundle That Pays for Itself

May 12, 2025

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3 min read

The Bundle That Pays for Itself

How Smart Brands Use Bundling to Unlock More Revenue & Profit; Without Discounts

JP Charles
JP Charles
🧠 Why Most Brands Don’t Get Repeat Purchases — and How to Fix It

May 2, 2025

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3 min read

🧠 Why Most Brands Don’t Get Repeat Purchases — and How to Fix It

Most ecommerce brands are addicted to new customers.But the real money? It’s in getting them to buy again.

JP Charles
JP Charles

Hello… 👋 I’m Sally.

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