🧯 The Fastest Way to Grow Revenue? Stop the Leaks.

Everyone wants to talk about growth hacks.

Few talk about the leaks quietly killing their growth.

Here’s where revenue quietly disappears and how to plug the gaps.

1. Emails That Don’t Land

You're sending killer flows. But what's your deliverability rate?

• Are your emails landing in Primary or Promotions?

• Are they clipped? Image-heavy?

• Are you warming up new domains before launches?

Fix it:
→ Use MailGenius or GlockApps to test deliverability
→ Trim images. Use more plain text. Whitelist new flows.
→ Use subdomains for campaigns vs. flows to protect sender reputation.

🔁 2. Retention Flows That Don’t Convert

Many brands have post-purchase flows—but are they actually working?

• No education = no second order.

• No reorder reminder = forgotten product.

• No upsell = missed margin.

Fix it:
→ Add product education emails after purchase
→ Send smart reorder nudges (based on product lifecycle)
→ Insert social proof + incentives into thank-you sequences

🔗 3. Broken Links & UX Fails

This one’s painful: a 404 or broken “Buy Now” button when a customer wants to give you money.

• Mobile CTA overlaps

• Variant error messages

• Broken checkout buttons

Fix it:
→ Use Hotjar or Microsoft Clarity to watch real user sessions
→ Regularly QA your site on mobile + across devices
→ Audit CRO issues and get dev to fix asap

🧲 4. Offers With No Hook

“10% off” isn’t an offer but it’s a default.

If your offer isn’t compelling, it’s not converting.

• Are you anchoring value?

• Are you stacking incentives?

• Are you using urgency the right way?

Fix it:
→ Create offers that actually feel like a deal
→ Add a timed bonus (free gift or upgrade)
→ Use social proof to de-risk the decision

🧠 Pro Tip: Your Revenue Multiplier = Compounding Fixes

None of these alone will 2x your brand.
But together, they’ll compound—fixing what’s already working to work even better.

Plug the holes. Patch the leaks. Then pour on the fuel.

💡 Need help finding and fixing your biggest revenue leaks?

There’s an agency we’ve seen do it incredibly well: Ecommerce Boost. They’ve scaled 300+ brands by fixing the stuff most people overlook—retention gaps, broken flows, UX dead ends, and more. Worth checking out if you want fewer leaks and more revenue.