The Bundle That Pays for Itself

Walk into any McDonald’s.
They don’t ask this anymore:
👉 “Would you like fries?”
They say:
👉 “Do you want to make it a meal?”

It’s a subtle shift—but it’s worth billions.

Bundling is one of the most underutilized growth levers in ecommerce. When done right, it increases AOV, profit margins, and repeat purchases, without adding new traffic or slashing prices.

🔌 Sponsor Plug: FoxSell

Most Shopify bundling apps are clunky. They kill UX and rarely move the needle.

FoxSell is different. It’s conversion-optimized and lets you:

✔️ Create smart, flexible bundles
✔️ Show them in the cart, on PDPs, or even post-purchase
✔️ Increase AOV without needing discounts

If you sell on Shopify, check it out here. It’s our go-to for high-performing bundles.

💡 Why Bundles Work So Well:

1. Anchoring Value

When you offer a bundle, you control the reference point.
If your main product is $60 and the add-on is $25, but the bundle is $75—you’ve anchored a higher perceived value while making the deal feel like a win.

2. Decision Simplicity

Choice fatigue is real. Bundles reduce friction and create a pre-packaged solution.
No more “Should I buy this too?” It’s “Of course I’ll get both.”

3. Boosted Margins with Lower Acquisition Cost

Customer already acquired? Sell more in the same transaction.
More products in one cart = higher profitability per user.

💸 3 Bundle Strategies That Work:

🛍️ The “Complete the Set” Bundle

Great for beauty, skincare, or apparel brands.
Example: Cleanser + Toner + Moisturizer = Skincare Starter Kit
→ Tip: Show how the full set delivers better results than using one item alone.

🧼 The “Replenish & Repeat” Bundle

Perfect for consumables.
Example: Buy 3 deodorants and get 10% off—plus free shipping.
→ Tip: This reduces churn and mimics subscription behavior without the commitment.

🎁 The “Gift-Ready” Bundle

Great for holidays and first-time buyers.
Example: A curated experience—like a coffee sampler or luxury sleep kit.
→ Tip: Position it as a gift for others or a treat for themselves.

🔬 What the Best Brands Do:

• Use Bundles to Test Pricing Power
  Test higher-priced bundles to find your revenue ceiling.

• Create Landing Pages Just for Bundles
  These pages convert 30–50% higher than generic PDPs when done well.

• Push Bundles in Email & Retargeting Ads
  Personalize them based on what someone viewed or bought before.

• Leverage UGC & Social Proof
  Showing real people enjoying the bundle increases perceived value.

TL;DR

Bundling isn’t about “selling more stuff.” It’s about packaging value.

When you make buying easier, smarter, and more appealing, you don’t just increase order value, you build a brand people come back to.

If you want more insights like this each week—without fluff or filler—sign up for The Checkout Insider.