“Hey there! Thanks for subscribing. Here’s 10% off.”
But first impressions matter. A weak welcome flow means missed revenue and a forgettable brand—while a great one can leave a lasting impression, like the one Ecommerce Boost created for Rotor One below.
❌ The Typical Problem: Boring, Generic, Forgettable
Too focused on discounts, not enough on storytelling
No value beyond the coupon
One email instead of a thoughtful sequence
✅ What to Send Instead: A 3-Email Welcome That Converts
Email 1: Your Brand Story (with personality)
📩 Subject: "We’re not your average [insert category] brand"
Tell them why you exist. What makes you different. Spark a connection.
Email 2: Bestsellers + Social Proof
📩 Subject: "Customers can’t get enough of these..."
Guide new subscribers toward products that already win. Add reviews or UGC.
Email 3: Offer + Urgency
📩 Subject: "Still thinking it over? Here’s a little nudge"
Now’s the time for the incentive. Add a deadline, build urgency, drive action.
So, What Should Brands Do?
Here’s your cheat sheet:
✅ Start with the scroll-stopper
Lead with the most emotionally jarring, weird, or “oh I’ve felt that” moment.
✅ Optimise for the loop
Design your content so it makes sense the second time someone watches. Retention = reach.
✅ Build a social content engine
1–2 posts a week won’t cut it. Winning brands post daily, iterate fast, and follow trends intentionally.
✅ Reframe the funnel
Your social video is your awareness, interest, and sometimes even your conversion. Think thumb-stopping and add-to-cart in one frame.
📈 Brands using this structure have seen:
🔥22–40% higher open rates
🔥2x+ click-through rates
🔥Up to 4x higher revenue per recipient
💡 Want help rebuilding your welcome flow?
EcommerceBoost.io has revamped welcome journeys for 300+ brands. They don’t just send emails, they build brand equity and convert subscribers into loyal buyers.
