🛠️ The Fastest Way to Grow Revenue? Stop the Leaks

Most ecommerce brands obsess over growth hacks. New ads, flashy influencers, viral TikToks.

But here’s the truth: your biggest revenue gains often come from fixing what’s broken.

🔍 Where Most Brands Leak Revenue

Here are the most common leaks we find when auditing ecommerce stores:

1. Email Deliverability

   • If your emails are landing in spam, you’re invisible.

   • Many brands run campaigns that never even reach 20% of their audience.

   • Fix: authenticate your domain (SPF, DKIM, DMARC), warm up sending, and clean inactive subscribers.

2. Broken Flows

   • Abandoned cart emails with broken links or missing product images.

   • Post-purchase flows that stop after a single “thank you.”

   • Fix: audit all automations quarterly. Test every link. Add urgency + cross-sells.

3. Unoptimized Pop-Ups

   • A bad signup form means wasted traffic and higher CAC.

   • Fix: A/B test copy, add non-discount incentives (early access, giveaways), and use mobile-friendly triggers.

4. UX Issues on Site

   • Slow load speeds, hidden CTAs, confusing checkout steps.

   • Fix: run a CRO audit, simplify checkout, and use trust badges where drop-offs are highest.

5. Segmentation Gaps

   • Sending the same email to VIPs and one-time buyers.

   • Fix: segment by engagement, lifetime value, and product interest

⚡ Real Impact

One brand we audited had:

• A cart flow that wasn’t firing on mobile.

• A welcome pop-up converting at just 2%.

Fixing those two things alone added $45K/month in recovered revenue. No new ads. No extra spend.

✅ Takeaway

The fastest way to grow revenue isn’t by adding more.
It’s by patching the leaks already costing you money every day.

Before your next campaign push, ask yourself:
👉 Are you pouring into a leaky bucket?

Book a free audit here

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