Most ecommerce brands obsess over growth hacks. New ads, flashy influencers, viral TikToks.
But here’s the truth: your biggest revenue gains often come from fixing what’s broken.
🔍 Where Most Brands Leak Revenue
Here are the most common leaks we find when auditing ecommerce stores:
Email Deliverability
If your emails are landing in spam, you’re invisible.
Many brands run campaigns that never even reach 20% of their audience.
Fix: authenticate your domain (SPF, DKIM, DMARC), warm up sending, and clean inactive subscribers.
Broken Flows
Abandoned cart emails with broken links or missing product images.
Post-purchase flows that stop after a single “thank you.”
Fix: audit all automations quarterly. Test every link. Add urgency + cross-sells.
Unoptimized Pop-Ups
A bad signup form means wasted traffic and higher CAC.
Fix: A/B test copy, add non-discount incentives (early access, giveaways), and use mobile-friendly triggers.
UX Issues on Site
Slow load speeds, hidden CTAs, confusing checkout steps.
Fix: run a CRO audit, simplify checkout, and use trust badges where drop-offs are highest.
Segmentation Gaps
Sending the same email to VIPs and one-time buyers.
Fix: segment by engagement, lifetime value, and product interest
⚡ Real Impact
One brand we audited had:
A cart flow that wasn’t firing on mobile.
A welcome pop-up converting at just 2%.
Fixing those two things alone added $45K/month in recovered revenue. No new ads. No extra spend.
✅ Takeaway
The fastest way to grow revenue isn’t by adding more.
It’s by patching the leaks already costing you money every day.
Before your next campaign push, ask yourself:
👉 Are you pouring into a leaky bucket?
Book a free audit here
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