The CTA.
And while most founders obsess over ad copy, imagery, and discounts — they treat their button like a UI afterthought.
Big mistake.
Because the button is where psychology meets profit.
1. The word “Add” is safe. Too safe.
“Add to cart” feels low-commitment — like window shopping.
It signals intention, not action.
That’s fine early in the journey (product pages).
But at checkout, it subconsciously tells the brain:
“You can always come back later.”
🧠 The shift: Replace “Add to Cart” with Buy Now, Get Yours, or Checkout Securely.
They anchor the moment as decision time, not consideration time.
Amazon’s button isn’t orange by accident.
Orange and yellow hues trigger approach behaviour — action, warmth, motion.
Luxury brands like Chanel or Moët use black or gold instead — colours of certainty and exclusivity.
CTA colour psychology depends on what emotion you’re selling:
Blue → trust & reliability
Orange → action & energy
Black → confidence & control
🎨 The shift: Choose color to match motivation, not just branding.
3. Microcopy makes macro differences.
What sits around the button changes how safe the brain feels about clicking it.
Compare:
Add to Cart
vs.
Add to Cart — Free Returns & Fast Shipping
That’s not fluff.
It’s anxiety reduction in 7 extra words.
🧩 The shift: Add one line of reassurance near your button.
It’s a tiny visual anchor that says: You’re safe to buy.
4. Placement matters more than pixels.
On mobile, 60–70% of users never scroll back up.
So when your CTA disappears as they explore — so does your conversion rate.
📱 The shift: Use sticky CTAs or floating add-to-cart bars on mobile.
Fewer back-scrolls = more purchases.
The best CTAs are written in the customer’s language.
Bad: “Add to Bag”
Better: “I’ll Take It”
Best: “Get My [Product Name]”
It’s personal. It’s present tense.
It turns “Buy” into a micro-conversation.
🧠 The shift: Write buttons like you’re inside the shopper’s head.
The takeaway
Your CTA isn’t just a design element — it’s the final moment of trust.
Every word, colour, and pixel tells the brain one thing:
“Is it safe to move forward?”
The brands that answer yes convert more — even if everything else stays the same.
💬 The best button isn’t the prettiest one. It’s the one that gets clicked.
PS: Want these strategies executed for your brand?
Ecommerce Boost is a growth marketing agency that has scaled 300+ brands (Sugarlash PRO, Karin Herzog, Muscle Feast, and more) using email & SMS as a profit driver.
They’re Mayple Top 1% Marketers and Shopify/Klaviyo/Omnisend partners — helping brands grow revenue without increasing ad spend.
👉 Book a free strategy call here: ecommerceboost.io/klaviyo-2
