How Post-Purchase Upsells Can Boost Your AOV and Profits

If you’re not offering post-purchase upsells, you’re leaving money on the table.
Most brands focus on getting the sale. But that’s just the start. The real magic happens after the checkout.

💣 The Mistake: Ignoring the Most Profitable Part of the Funnel
Imagine your customer just bought something—and they’re still in buying mode.
They’re not ready to leave your store. They’re still on your site, and they’re still engaged.

But most brands don’t capitalize on this moment.

Instead of recommending related products, offering a special deal, or upgrading their purchase, you just say:

🔥 The Fix: Post-Purchase Upselling to Increase AOV

Here’s why post-purchase upsells are a game changer:

🧠 1. Understand Anchoring

When you show a product’s original price before the discount, you anchor the customer's brain to the higher value.

Example:

Always show the original price.
Use visual cues like strikethroughs to reinforce the savings.

⏳ 2. Add Urgency (But Make It Real)

Sales that go on forever stop being sales.
People buy when there’s pressure to act—but only if it feels real.

Use countdown timers
Use phrases like “Ends Sunday” or “While stock lasts”
Avoid fake urgency—it destroys trust

💡 3. Frame the Offer, Not Just the Discount

Instead of “20% off everything,” try:

People respond to clarity and outcome more than raw percentage numbers.

💎 4. Protect Your Brand Positioning

If you’re a premium brand, avoid making discounts the norm.
Use value-add offers instead

📊 5. Limit the Discount Scope

Instead of discounting your whole store:
Promote bundles
Focus on slow-moving or seasonal items
Use tiered offers like “Spend $150, save $25”
This increases AOV and protects your margins

⚡ How to Implement Post-Purchase Upselling Easily

To get started with post-purchase upselling, you need the right tool.

That’s where AfterSell comes in. With AfterSell, you can set up automated post-purchase offers that increase your AOV with just a few clicks.

✅ Why AfterSell Works

• Seamless integration with Shopify

• Easy-to-create offers that appear on the thank you page

• One-click setup for personalized upsell suggestions

• No extra marketing spend needed

• Proven to drive higher conversions without annoying your customers

🔗 Ready to Boost Your AOV and Profits?

Get started with AfterSell and turn your post-purchase experience into a revenue-generating machine.

Try AfterSell for Free Here

📊 Real Results: Brands Using Post-Purchase Upsells

Brands using AfterSell saw:

✔️ 20%+ increase in AOV
✔️15%+ boost in overall revenue
✔️40% conversion rate on post-purchase offers

💡 Takeaway

Post-purchase upselling is one of the fastest ways to increase revenue without driving extra traffic.

Start integrating upsells after the purchase and watch your AOV, profits, and customer loyalty grow.

📊 Poll Time: What’s Your Biggest Challenge with Upselling?

Hit reply and let us know:
A) Choosing the right offers
B) Finding the right tool
C) Customer resistance
D) Other

Next week, we’ll cover repeat purchase strategies

🚀 Want to Optimize Your Upselling Today?

Get started with AfterSell and turn your post-purchase page into a sales machine

Try it here

See you next week

— The Checkout Insider 🚀

🚨 Not on the list yet? Get tactical ecommerce insights without the fluff — sign up here. (Join 1000+ of smart marketers for free)